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Mobile Marketing Survey 

 

Companies of all sizes are expanding their allocated budgets for mobile marketing, but not necessarily the strategies behind those digital advertising dollars.

The survey showed that a lack of strategy is one of the key challenges holding businesses back from embracing and making the most of mobile marketing.

Conducted in April 2012, more than 800 business leaders participated in the global survey.

Mobile websites (70%), mobile applications (55%) and QR codes (49%) are the most popular forms of mobile marketing, but less than half of marketers are currently running any of them. The survey results also highlight a real opportunity for marketers to embrace and integrate mobile with email and other digital channels to properly engage customers at various stages of the customer lifecycle.

“With smartphones now accounting for nearly half of all devices in use by mobile users, it is more imperative than ever for business to adopt and integrate mobile marketing tactics into email and their overall marketing mix.”